Designers over at Nike will never run out of ideas for new designs, color schemes, and even who or what brand to collaborate with. It’s as if collabs are now heavily relied on as an important marketing strategy. Most of the time, they work because the consumers see not just one brand but two coming on to them.
When it comes to Nike, if not announcing collaborations, the company is working on in-house designs. The latest is Jordan Brand more known for the Air Jordan I series. The Fearless Ones collection is getting an update as well with contemporary classic color schemes.
New Fearless Ones Collection
The AJI High FlyEase headlines the new collection. It’s one tough design with a Nike FlyEase technology. It boasts a classic, iconic look including the materials and colors. It comes with the FlyEase System zipper and strap system for easier entry.
The Fearless Communities feature a number of new Air Jordans for the Women and even the Kids. Starting with this Women’s Air Jodan High OG Fearless, this AJI pair comes with a texted upper with metallic rose gold panels. The insole has a Fearless Ones branding. The Air Jordan High Zoom Fearless boasts an iridescent-inspired upper with the color changing with the light.
Meanwhile, the Air Jordan High OG Fearless combines Gym Red and University Blue on a patent leather upper. The colorway is said to be a tribute to Michael Jourdan’s exceptional journey in basketball. Making it more special is the gold Wings Logo on the sides. For the younger sneakerheads, check out the Sky Jordan with a Wings-inspired forefoot strap. Aside from the orange-black version, there’s also the University Blue design.
Iconic MJ Classics
Here are three new pairs of Air Jordan 1 refreshed with new colorways: Air Jordan I Come Fly With Me with premium black leather upper, Air Joran I Retro High Bloodline with the update black-red color combination, and the Air Jordan I High OG Black-Orange that features a crinkled patent leather upper.
More Fearless Collaborations
Six more collaborations are available featuring the classic iconic Air Jordan 1 silhouette. Choose from any of these six Nike collabs starting with the Air Jordan I Mid SE Fearless Edison Chen that boasts woven nylon upper and a fadeaway Swoosh. A similar collab with Melody Ehsani resulted in this colorful Air Jordan I Mid SE Fearless. It shows female empowerment and self-expression. Check out some hidden text through the design of the shoes.
The Maison Chateau Rogue version is very Parisian but with a hint of African. The Air Jordan 1 Mid SE Fearless Facetasm comes with the crinkled look, heel tab, and woven brand label. Making this AJI interesting is that it’s inspired by Tokyo.
Another colorful version of the Air Jordan I is this Blue the Great from the designer itself. Last but not the least is the Ghetta Ghastro version of an AJI Low React Fearless. It’s inspired by New York where all the great art and design are.