Samsung has officially announced Galaxy Unpacked July 2025, scheduling the event for July 9, 2025, in Brooklyn, New York. The company will introduce its next-generation foldable smartphones under the tagline “The Ultra Experience Is Ready To Unfold.”
The livestream starts at 10 AM ET across Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel. Brooklyn hosts what Samsung describes as the first integration of Ultra-series capabilities into foldable devices. The company opened pre-registration immediately after the announcement, letting interested customers sign up for updates and early access opportunities.
Galaxy Z Fold 7 Ultra and Z Flip 7 Ultra Launch
Samsung will launch updated versions of both its book-style Z Fold and clamshell Z Flip designs with Ultra branding for the first time. The Galaxy Z Fold 7 Ultra brings flagship-grade camera systems, enhanced processing power, and build quality that matches the company’s Galaxy S Ultra series standards.
The Galaxy Z Flip 7 Ultra receives similar upgrades, featuring larger displays and significantly thinner profiles compared to previous generations. Samsung has addressed user feedback regarding crease visibility and hinge durability across both models. The company promises improved battery life and enhanced multitasking capabilities designed specifically for foldable form factors.
Display technology advances include brighter screens with better outdoor visibility and improved color accuracy on both devices. Samsung has refined its OLED panels to deliver more efficient power consumption while maintaining vibrant colors and deep blacks. The manufacturer has made progress in reducing the visible fold line, though complete elimination remains an industry-wide challenge.
Potential Galaxy Watch 8 Series and Wearables
We would love to see Samsung introduce the Galaxy Watch 8 series alongside the foldable smartphones, potentially featuring enhanced health monitoring capabilities and improved battery life. The new smartwatches could integrate more deeply with Galaxy AI for predictive health insights and personalized fitness recommendations.
The Watch 8 series might include multiple size options and new band materials designed for different user preferences and activities. Samsung could upgrade the processors to handle more complex AI computations locally, reducing reliance on smartphone connectivity for core features.
Expected Galaxy Buds and Audio Accessories
New Galaxy Buds could debut at the event with improved active noise cancellation and spatial audio capabilities optimized for foldable device usage. The earbuds might feature enhanced microphone arrays for better call quality during video conferences on the larger foldable screens.
Samsung could develop new audio profiles that automatically adjust based on whether users have their foldable devices open or closed. The Buds might integrate with the AI interface to provide contextual audio cues and notifications that adapt to the current device configuration.
Anticipated Galaxy AI Integration Across All Devices
Samsung could position these new devices as a connected ecosystem showcasing advanced Galaxy AI capabilities. The company might describe the upcoming interface as moving beyond traditional reactive design toward predictive user experiences where “AI becomes the UI” and “intent becomes instant.”
The AI integration could focus on productivity enhancements that leverage each device’s unique advantages. Multi-device workflows might become seamless, with the system learning user patterns and automatically syncing tasks across phones, watches, and earbuds. The interface could adapt based on which devices users have active and their current context.
Advanced multitasking workflows might adapt to individual behavior patterns, potentially suggesting device combinations and configurations based on time of day, location, and usage history. Content optimization could happen automatically across all connected devices, with AI adjusting interfaces and notifications to match the current usage scenario.
Event Streaming and Access Information
Samsung will broadcast the July 9 event across multiple platforms to reach global audiences. The primary livestream on Samsung.com delivers the official viewing experience, while Samsung Newsroom provides detailed coverage and updates throughout the presentation.
The Samsung YouTube Channel hosts the complete event broadcast, making segments easily accessible for replay and sharing. The 10 AM ET start accommodates multiple time zones, translating to 7 AM PT for West Coast viewers and 10 PM Malaysia Time for Asian markets.
Pricing and Availability Details
Samsung has not announced official pricing for any of the new products, but the Ultra designation suggests premium positioning across the entire lineup. Previous Galaxy Z series devices launched between $1,000-$1,800, with Ultra-grade features likely pushing these models toward the higher end of that spectrum.
Pre-orders will begin immediately following the July 9 announcement, with general availability expected within 2-3 weeks for all announced products. Samsung has streamlined its supply chains to reduce the traditional gap between announcement and wide market availability across its entire ecosystem.
The company runs promotional contests in various markets, offering prizes including Samsung TVs, premium appliances, and tablets for customers who register interest and participate in social media campaigns using hashtags #GalaxyUnpacked and #MyAILifestyle. These promotions build pre-launch excitement while gathering market intelligence and creating social media buzz that extends Samsung’s marketing reach beyond traditional advertising channels. Contest participants must follow Samsung’s official social media accounts and set their profiles to public to qualify for prizes.
