Ferrari’s first electric car is spoken for, its entire 2027 production run claimed before the year even begins. On the company’s third-quarter earnings call, CEO Benedetto Vigna told analysts that every Luce Ferrari plans to sell in 2027 already has a buyer: “Everything we plan to sell next year is already fully allocated.” Order one now, he added, and the wait runs a year. It is the quickest verdict yet on the most argued-about car Maranello has ever built.
He would not say how many cars that is, and Ferrari has published neither the production volume nor a price.
The buyers committed early, too. First deliveries start before the end of this year, and the client test drives that might normally close a sale run next year, with the 2027 book already full. Vigna added that the order book across the whole range reaches into 2028.
Scarcity first, volume a distant second: that is how Ferrari runs the whole business, and the Luce extends the method to a drivetrain the faithful never asked for. Even the electric expansion stays capped, with Vigna putting fully electric cars at 20 percent of the range by 2030.
What they queued for breaks with house habit in almost every direction. Four electric motors, one at each wheel, make 1,035 hp, fed by a 122 kWh battery pack built into the floor, and the car runs to 62 mph in 2.5 seconds, tops out at 193 mph, and covers 329 miles on a charge by Ferrari’s own figure. It does all of that with five seats and a hatchback behind them, two firsts arriving in the same car.
An outside hand on the interior
For the design, Ferrari went outside its own studio, which Flavio Manzoni heads, and brought in LoveFrom, the creative collective Jony Ive and Marc Newson founded. Ferrari says LoveFrom reimagined the interior completely, down to door hinges with a sculptural quality of their own. The instruments ahead of the driver are Samsung OLED panels behind convex lenses, their color shifting with the chassis mode.
The wheel is three spokes of recycled aluminum machined from 19 separate CNC parts. The center console is glass developed with Corning, and the key’s E-ink display hands its yellow to the drive selector when it docks.
None of this ran to the expected script. The Luce’s looks took heavy criticism when the car broke cover in May, and Ferrari’s share price slipped with them. Maranello answered with access instead of argument, staging more than 50 private viewings and premieres across the US, Europe, the Middle East and Asia Pacific. In Vigna’s telling, the car kept winning people over in person.
Editor’s take
Ferrari capped its electric future at a volume it refuses to print, then sold every one. The queue isn’t a byproduct here. It’s the program.
