The brainchild of Portuguese entrepreneur José Neves and headquartered out of London, Farfetch is the go-to online luxury fashion retail platform that was founded in 2007. It retails products from over 700 boutiques and brands from around the world. One of the products being watches from Zenith. This LVMH-owned brand has partnered with Farfetch for the Zenith Defy Classic Watch Exclusively For Farfetch.
We have seen boutique only watches, but now showcasing retail-brand exclusives is very exciting. The products that Farfetch retails on a regular basis, is quite different than what you find at the high-street and keeping this in mind, the white ceramic version, is very compelling.
As we move into the second year of the Zenith and Farfetch partnership, the watch that we find here is a nice representation of their vision. If you remember, the Defy collection was initially launched in 1967 and then decommissioned. It was brought back as recently as 2017, and soon turned very popular. The new Zenith Defy Classic watch in white ceramic is the perfect watch to mark this momentous event.
Known for its new yet old housing for the Zenith Defy Lab 15Hz concept watch, the case enjoys the most attention. Given that the watch has very vintage cues, the 41mm case from white ceramic is beautiful and highlights the spider web dial very efficiently. As a skeletonized dial, it manages to give us great views of the Zenith Elite 670 SK caliber, which is housed under the hood.
Features of the watch include a silicon escape-wheel and an operating frequency of 28,800vph. It is nice to note that the watch has a minimum power reserve of 50 hours, which is not too much, but decent. This automatic watch brings in the values of a Zenith, in the most modern fashion.
It is evident that watch is a great marketing and sales strategy, and as per Zenith CEO, Julien Tornare, the partnership with Farfetch and the Zenith watch is a step in strengthening the online presence of the watchmakers. Given the fact this is for e-retail as well, I like that the watch s prices at $7,500, making it very easy for an impulse buy for those with deep pockets.