I would hate to think of this as a marketing gimmick, but one of the easy ways that airlines are making the headlines, is through the route of the safety videos that they are showcasing in-flight.
Unless you have been living under a rock, you know that almost all long-haul flights (with TV Screens), showcase a safety instruction video. Flight Attendants no longer demonstrate how to wear a life jacket or fit the oxygen masks.
Innovation is the name of the game – given that at the time of playing the safety demo, passengers are barely settled into their seats and are either occupied with crying babies or vying for attention of an air hostess and make requests for water, ear plugs … you get the drift … people are rarely paying attention to the demo video.
In recent times, one of the ways to grab attention is by having famous personalities guide you through the demonstration. For example, Korean Air has come out with a new in-flight safety video that features K-pop group SuperM and K-pop singer BoA.
While we are on the subject, let us check out some other cool demos as well.
K-pop in the Air
Created in partnership with Korean entertainment company SM Entertainment, the new music video is currently being showcased onboard on all Korean Air flights. There is spin-off contest live at the moment, and you can view its details here.
The music video is a soundtrack called “Let’s go everywhere” created by the songwriter Kenzie from SM Entertainment. The unique part about the video is that it features a mix of five music genres – hip-hop, R&B, electronic, deep house and synth pop.
The purpose behind the having all these various genres into one song, is so that it grabs the attention of as many passengers as possible. SuperM, the K-pop group featuring seven singers, stars in the video and K-pop singer BoA narrates the instructions in the video.
United Airlines has Star Wars
Teaming with the Star Wars franchise and leading up to the release of Star Wars: The Rise of Skywalker, United Airlines’ partnership saw an interesting safety demo video. It features special appearances by many iconic Star Wars characters.
The highlight of course is the space-themed sequences played to some of “the most recognizable” musical and the video outlines some of the international destinations United flies to.
Air New Zealand Tackles a Rugby-themed Safety Video
Air New Zealand rocks it with their safety video featuring All Blacks, the New Zealand national rugby union team. Known for the amazing Haka ritual that they perform, just before their matches, the team is seen in this quirky demo, urging us to fly safe.
Conjuring a hypothetical headquarters of Air New Zealand’s fictitious airline called Air All Blacks, the video unfolds at the office, where ideas for the airline’s first safety video are being discussed.
Suits actor Rick Hoffman plays a lawyer in the video and it also includes Kiwi Actor Cliff Curtis, All Blacks head coach Steve Hansen, captain Kieran Read, players Sam Cane, Anton Lienert-Brown and Ryan Crotty. It also features former Black Ferns Captain Fiao’o Fa’amausili among others.