Ford’s biggest SUV just learned to camp. The Expedition Tremor: Project Overland is a one-off concept that Ford and Fox Factory Vehicles built from a 2025 Expedition Tremor, carrying a lift, a winch, a rooftop tent and the switchgear to run all of it.
The question behind it is how far a family SUV can lean toward a dedicated trail rig.
Ford Design, Ford Customization and Fox Factory Vehicles built it as a test bed, a rolling survey of what customers want from a purpose-built overlanding SUV and where the three teams might collaborate next. It isn’t for sale.
The design work comes first
A Tremor graphics scheme wraps the flanks in black and bronze striping, and the roof wears black hi-hat paint chosen to withstand extreme heat on exposed trails. The striping runs the full length of the body and breaks across the rear quarters, so the truck looks designed end to end rather than like a stock SUV wearing stickers.
Inside, unique leather-trimmed front seats carry the Tremor name worked into the seatback, stitched to match the striping outside. Bronze-orange accents carry through the grille and the wheel rings, tying the camp gear on the roof to the truck underneath it.
Even the roof paint is a working choice, spec’d for heat instead of shine.
Nothing here is subtle.
A long light bar rides the roof rack above the windshield, and the ditch lights sit at the base of the pillars, so the lighting sits inside the silhouette instead of looking bolted on.
Then the hardware takes over
The base Tremor starts ahead of most full-size SUVs, with Raptor-inspired running boards, modified skid plates and up to 10.6 inches of ground clearance before anyone touches a wrench. That base is a three-row family SUV: school-run size, trail-run equipment.
Fox added a 2-inch lift kit on FOX 2.0 Performance Series coilovers and fitted Raptor R wheels with BFGoodrich All-Terrain T/A KO2 tires. The nose carries a modular F-150 Tremor bumper with a Ford Raptor hidden winch mount and a WARN winch. An upgraded intercooler helps the EcoBoost engine perform, since the bumper equipment takes up room the stock setup used.
Every piece borrows from somewhere else in the Ford off-road family, which is exactly how owners build their own rigs over several seasons.
The winch isn’t decoration.
Count the supplier names and the build turns into a coalition: Fox under the body, WARN in the bumper, BFGoodrich at the corners, RIGID lights in the dark. Ford’s own note flags the third-party components, a reminder that this is a modified concept rather than a catalog trim.
Camp is the second design pass
The roof carries a Yakima SkyRise HD softshell tent on a LockNLoad platform with TimberLine Towers, and an OverNOut awning plus liftgate side curtains turn the tail into a private camp room. Sleep, shade and privacy all ride on the truck, no trailer needed.
RIGID Phoenix ditch and roof lights with DC scene lights handle the dark, so camp setup doesn’t end at sunset. TRED Pro recovery boards ride on quick-release mounting pins, ready for the moment the tires dig in. The liftgate curtains close off the cargo bay, so changing out of trail clothes happens behind fabric instead of behind a held-up towel.
An F-150 Tremor overhead console with upfitter switches and wireless controls runs everything from trail lighting to campsite gear, from inside or outside the vehicle.
One switch panel runs camp.
A survey with tires
Ford frames the dream scenario as a long highway drive that turns to remote trails, an off-grid camp and an early start the next morning. Overlanding, in the company’s telling, runs on preparedness and self-sufficiency far from paved roads, and the concept was built to answer one question: how far can Expedition take a family that wants to go and do more?
Ford and Fox built the vehicle in layers, starting with the base truck, boosting capability, adding trail readiness, setting up camp and wiring the controls last. Owners treat a rig as never finished, improving it a little every season, and this build compresses those seasons into a single factory effort.
Modifying a rig is central to off-road culture, and Ford built Project Overland to show how it sees that culture and the customers in it. The vehicle is meant to stay aspirational but grounded, a showpiece that keeps the capability customers value instead of chasing spectacle for its own sake.
What Ford learns here shapes whatever it sells next. The three teams are watching which pieces customers ask about, and the answers decide where Ford and Fox collaborate from here. A concept that sells nothing can still move the lineup.
The tradeoff runs through the whole build: everything on it works, and none of it can be ordered as one truck. Buy the standard Expedition Tremor if you want this platform in your driveway this year, and wait on Project Overland if you’d rather Ford package the overland version for you.
