Tennis style usually means a polo with a tiny logo and pricing that assumes a yacht. This capsule goes digging in the archive instead, and it hands the blazer to a Wimbledon champion from 1987.
ATP, Copenhagen label Palmes and New York platform Pro Shop NYC unveiled the 11-piece capsule on November 11. It launched online the same day through the ATP Store and Palmes, with a store at the Nitto ATP Finals too.
It’s the third link-up between Palmes and the Tour, and it’s the deepest dig yet.
Seven apparel pieces and four accessories
The capsule splits into seven apparel pieces and four accessories, all built from Palmes cuts and old ATP artwork. A single-breasted blazer with embroidered artwork leads the lineup, next to a zip denim jacket.
T-shirts, a polo shirt and shorts round out the court-adjacent side of the rail.
Capsule math checks out too. Seven plus four equals eleven.
On the Palmes store, the full set reads like a well-edited tennis bag. Two caps, a bandana and a tote bag carry the accessories count to four. Nothing in the list feels like filler merch, and that’s rare for a sports collaboration.
The artwork comes from iconic Tour graphics, merchandise and memorabilia, reworked rather than reprinted.
Vicente Muñoz, who founded Pro Shop NYC, said the strange little details in old tennis graphics pulled him in. That eye for odd typography is what keeps the pieces from looking like gift shop stock.
Prices sit at the fashion end of tennis gear, with the blazer as the statement buy. The tees and caps land closer to everyday fan territory. Either way, the run is limited, and archive-driven pieces rarely restock once a Finals week passes.
Pat Cash wears the archive
Pat Cash fronts the campaign, photographed in London in the blazer and the archive tee. Cash won Wimbledon in 1987 and became one of the defining faces of that tennis decade.
Putting him in the clothes ties the capsule to a player fans still recognize on sight.
It’s a smart casting choice for a younger label, because Cash brings the history without a lecture. A 20 year old who never saw him play still gets the look in one photo. The headband era lives in the graphics, while the fit stays current and clean.
Nikolaj Hansson, founder and creative director of Palmes, framed the project as tennis history meeting new energy. His line about understanding where the sport comes from fits the method here. Archive first, silhouette second, logo last.
The deeper story is how tennis keeps feeding fashion without asking anyone to dress like a player from forty years ago. This capsule understands that balance better than most sports drops manage. The silhouettes come from a Copenhagen label that builds everyday clothes. The graphics come from a New York crew that treats old merchandise as research material.
The Tour simply opens the archive doors for both of them. What comes out looks current on a street in Milan. It still reads unmistakably like tennis to anyone who grew up watching the sport on weekend television. That double life is hard to design, and it’s why this drop lands above standard merch.
Allie’s note, as the resident tennis obsessive: the ringer tee is the one to grab first. It carries the old World Tour artwork without asking you to commit to a full blazer moment. Wear it to a Sunday hit and it just works.
Turin gets the store, Milan gets the archive
The collection sells online through the ATP Store and Palmes, and at the ATP’s on-site store at the Nitto ATP Finals in Turin. A selection of curated vintage pieces joins it there too. Turin shoppers can buy the new capsule and the old gear that inspired it in one stop.
On November 12, an opening event at Reading Room in Milan gives the capsule its in-person debut. Pro Shop NYC assembled vintage tennis apparel, original ATP memorabilia and rare archive pieces for the presentation.
Some of those curated items are also on sale through Reading Room and online.
Joan Carrera López, the ATP’s VP of licensing and retail, called the project a route to audiences beyond the court. The capsule forms part of a wider ATP fashion push around the Finals. It lands as players arrive in Turin and off-court style gets its own spotlight week.
This one’s for tennis fans who collect the culture around the sport, not just the scores. If a blazer with archive embroidery sounds like your kind of souvenir, the online drop is already live.
If you only wear gear you can play in, the polo and shorts carry the same graphics onto the court. Either way, it’s the rare sports capsule that treats old merchandise like design history, which for plenty of fans is exactly right.
