FDA-approved Bose SoundControl hearing aids are first of their kind

Bose is well renowned for its audio technology in speakers, headphones and earphones – and now they have revealed their first-ever hearing aids. This happens to be the industry’s first gadget that is FDA approved and can be bought off the counter.

Dubbed the Bose SoundControl, it’s targeted at people with mild to moderate hearing loss. The USP here is the audio calibration feature courtesy toggling of audible frequencies permitting users to get desired sound depending on the special needs.

These make complete sense as in the USA alone, “approximately 48 million people suffer from some degree of hearing loss that interferes with their life” as per Brian Maguire, category director of Bose Hear.

Bose SoundControl hearing aids

The lightweight wearable eliminates the requirement for an audiologist’s prescription – making the personalization of sound profile as easy as a 30 minute task. This is done via the companion Bose Hear app to calibrate the audible sound to reduce strain and magnify the quiet sounds or highlight the vocals. For those who want more assistance with the personalized settings, a call with the Bose product specialist can be scheduled free of cost.    

SoundControl hearing aids comes with the Focus function to let the user listen to conversations more clearly in the “Front” mode or hear ambient sounds when in a crowded street with the “Everywhere” setting.

Released in five US states

The water-resistant hearing aids come with three incremental size ear tips (both open and closed domes) to fit any and every ear. They come with eight standard 312 zinc-air batteries (used in standard hearing aids as well) that each last for four days with 14 hour daily usage.

For now, Bose SoundControl hearing aids are going to be only available in five states in the US – Massachusetts, Montana, North Carolina, South Carolina, and Texas. They carry a price tag of $849.95 and if they are a hit with the users, Bose will release them in other states too.


  • Harold Kramer
    Posted May 17, 2021 4:13 pm 0Likes

    Without a charger I think a lot of elderly patient we’ll find the Bose hearing aids of little value

  • Robert Spilman
    Posted May 17, 2021 5:35 pm 0Likes

    No charger, no bluetooth, no TV connection…not worth much. I have always liked Bose. Not this time.
    Upgrade them today.

  • Dale Leffler
    Posted May 17, 2021 6:35 pm 0Likes

    I have no problem with 312 batteries,

  • Dale Leffler
    Posted May 17, 2021 6:36 pm 0Likes

    I have no problem with 312 batteries.

  • Harriet Mayberry
    Posted May 18, 2021 4:41 am 0Likes

    I don’t want to take a charger with me when I travel. Wish I could get it in Virginia.

  • James
    Posted May 18, 2021 7:40 am 0Likes

    Does not make any sense to have them have a TV connection? They help u hear?

  • Jill
    Posted May 18, 2021 10:26 am 0Likes

    I use 312 batteries now with my hearing aids so that doesn’t bother me. How big are they though behind the ear?

  • Douglas krassin
    Posted May 18, 2021 1:13 pm 0Likes

    Compared to hear phones? When will Oregon get ok to order

  • Tamera
    Posted May 18, 2021 3:17 pm 0Likes

    849.95 for one aid or a pair?

  • Larry Owen
    Posted May 18, 2021 3:32 pm 0Likes

    Hurry to Oklahoma… I’m ready 😊

  • Suzie
    Posted May 18, 2021 5:51 pm 0Likes

    Please make them Bluetooth

  • Cynthia Burnett
    Posted May 18, 2021 11:41 pm 0Likes

    The rechargeable batteries don’t last all day anyhow…stopped using them and have used 312 for years….no problem here either

  • April Morrow
    Posted May 19, 2021 4:18 am 0Likes

    This is the technology and price point I’ve been waiting for. Too bad I’m in Indiana. Hint, hint Bose…expand your sales regions.

  • Tom
    Posted May 19, 2021 5:00 am 0Likes

    Oh my goodness. Florida the biggest senior state in the nation and you don’t use us as a trial state. What are you thinking? Now I have to drive to Texas or somewhere else so I can hear.

  • John Talavera
    Posted May 19, 2021 5:12 am 0Likes

    Tissue paper in my ears to reduce the noisy world…. I have the Bose headphones…
    I’ll wait one year maybe by then these will might drop in price…

  • Chris Kloss
    Posted May 19, 2021 8:52 am 0Likes

    Prefer 312 batteries No problem forgetting charger.. when will they be available NJ ?

  • Jjeffrey H
    Posted May 19, 2021 2:05 pm 0Likes

    Hi Tara…it is $849.95 per PAIR. ( i am a Bose Employee).

  • Jjeffrey H
    Posted May 19, 2021 2:15 pm 0Likes

    Hi Harold….These hearing aids are not designed to use Re-Chargeable Batteries so “a Charger” is not needed. Re-Chargeable batteries do not have a long enough Battery Life so we just provide the extra non re chargeable batteries instead. ( Bose Engineer ). Many folks tend not to want to carry a Battery Charger around with them. When the Batteries need replacement they just get removed & replaced with new Batteries

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